Heiko Spitzeck, Michael Pirson, Wolfgang Amann, Shiban Khan, Ernst von Kimakowitz, "Humanism in Business"
2009 | ISBN: 0521898935, 0521727626 | 472 pages | PDF | 2 MB
What is the purpose of our economic system? What would a more life-serving economy look like? There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. Even developments with a humanistic touch like stakeholder participation, corporate social responsibility or corporate philanthropy serve the same goal: to foster long-term growth and profitability. Humanism in Business questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles.