Emotion Business

The Marketing Power of Emotion by John O'Shaughnessy  

Posted by hbirsaain at June 7, 2007
The Marketing Power of Emotion by John O'Shaughnessy


The Marketing Power of Emotion by John O'Shaughnessy
Publisher: Oxford University Press, USA (November 27, 2002) | 0195150562 | 283Pages | PDF | 10.9MB

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.
Sell or Be Sold: How to Get Your Way in Business and in Life [Audiobook] {Repost}

Sell or Be Sold: How to Get Your Way in Business and in Life [Audiobook] by Grant Cardone
English | April 22, 2014 | ASIN: B00JV3YVHU, ISBN: 0615983863 | [email protected] kbps | 11 hrs 40 mins | 706 MB
Narrator: Grant Cardone

The Republic of Tea: How an Idea Becomes a Business  eBooks & eLearning

Posted by tarantoga at Dec. 4, 2016
The Republic of Tea: How an Idea Becomes a Business

Mel Ziegler, Patricia Ziegler, Bill Rosenzweig, "The Republic of Tea: How an Idea Becomes a Business"
ISBN: 0385420579, 0385420560 | 1994 | EPUB | 336 pages | 2 MB

CreativeLive - The Business of Professional Headshots with Gary Hughes  eBooks & eLearning

Posted by serpmolot at Dec. 3, 2016
CreativeLive - The Business of Professional Headshots with Gary Hughes

CreativeLive - The Business of Professional Headshots with Gary Hughes
English | mp4 | H264 1280x720 | AAc 2 ch | pdf | 9 hrs 10 min | 5.14 GB
eLearning

Earn More Money Through Professional Headshot Photography
Realising the 'Triple Dividend of Resilience': A New Business Case for Disaster Risk Management

Realising the 'Triple Dividend of Resilience': A New Business Case for Disaster Risk Management
Springer | Economics | December 29, 2016 | ISBN-10: 3319406930 | 176 pages | pdf | 3.23 mb

Editors: Surminski, Swenja, Tanner, Thomas (Eds.)
Brings together different disciplines, and offers assessment from a variety of angles and at various scales, supported by a set of country case studies to provide empirical examples, and identify knowledge gaps
Extends the resilience dividend concept by specifically focussing on those aspects that are generally not accounted for and not considered when making investment decisions
Written by leading academics, but for a broader audience, focusing on advice and guidance for decision-makers, while venturing into a new research territory
Klassische Mythologie für Manager: Eine Inspiration für den Business- und Managementalltag

Roland Leonhardt, "Klassische Mythologie für Manager: Eine Inspiration für den Business- und Managementalltag"
2016 | German | ISBN-10: 3658162821 | 56 pages | PDF | 1 MB

Custom Woodworking Business - January 2012  Magazines

Posted by AvaxGenius at Dec. 3, 2016
Custom Woodworking Business - January 2012

Custom Woodworking Business - January 2012
English | True PDF | 48 Pages | 12.71 MB

Custom Woodworking Business is the leading media channel devoted to professional owners and operators of custom wood businesses. CWB covers design, production and installation of individually tailored residential and commercial wood interiors and furnishings. Readers of CWB produce unique architectural millwork, custom cabinetry, institutional, residential and commercial interior projects, as well as custom furnishings, retail displays, and specially commissioned individual wood interior projects.

How To Start A Photography Business  eBooks & eLearning

Posted by naag at Dec. 3, 2016
How To Start A Photography Business

How To Start A Photography Business
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 18M | 40 MB
Genre: eLearning | Language: English

In this class I will teach you the best way to balance your passion for photography with real business skills in order to be successful!

Get into the Top Business Schools + MBA Admissions Tips  eBooks & eLearning

Posted by naag at Dec. 3, 2016
Get into the Top Business Schools + MBA Admissions Tips

Get into the Top Business Schools + MBA Admissions Tips
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 32m | Lec: 18 | 622 MB
Genre: eLearning | Language: English

Learn what top business school admissions are looking for. Get into a top school with an average (or below) GPA or GMAT.

Business Review América Latina - Diciembre 2016  Magazines

Posted by koc2005 at Dec. 2, 2016
Business Review América Latina - Diciembre 2016

Business Review América Latina - Diciembre 2016
Spanish | 150 pages | True PDF | 65.20 MB