Emotional Engineering vol. 2 by Shuichi Fukuda
English | ISBN: 1447149831 | 2013 | PDF | 243 pages | 6,8 MB
In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering vol 2. describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion.