Emotional Branding

Brandjam: Humanizing Brands Through Emotional Design (repost)  eBooks & eLearning

Posted by interes at Jan. 20, 2014
Brandjam: Humanizing Brands Through Emotional Design (repost)

Brandjam: Humanizing Brands Through Emotional Design by Marc Gobe
English | 2007 | ISBN: 1581154682 | Pages: 352 | PDF | 6,1 MB

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Marc Gobe - Brandjam: Humanizing Brands Through Emotional Design  eBooks & eLearning

Posted by hue at May 28, 2009
Marc Gobe - Brandjam: Humanizing Brands Through Emotional Design

Marc Gobe - Brandjam: Humanizing Brands Through Emotional Design
Allworth Press | 2007 | ISBN: 1581154682 | Pages: 352 | PDF | 6.07 MB
Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles,

Emotional Engineering: Volume 5  eBooks & eLearning

Posted by AvaxGenius at March 26, 2017
Emotional Engineering: Volume 5

Emotional Engineering: Volume 5 By Shuichi Fukuda
English | PDF | 2017 | 198 Pages | ISBN : 3319531948 | 5.17 MB

This book provides a review of the latest research on emotion in engineering, with a particular focus on design and manufacturing.
Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online

Nathalie Nahai, "Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community"
English | ISBN: 1621533956 | 2014 | 288 pages | EPUB | 5 MB

Social Media Branding for Small Business: The 5-Sources Model  eBooks & eLearning

Posted by nebulae at March 30, 2015
Social Media Branding for Small Business: The 5-Sources Model

Robert Davis and Inna Piven, "Social Media Branding for Small Business: The 5-Sources Model"
English | ISBN: 1631570986 | 2015 | 180 pages | PDF | 2 MB
Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy

Marc Gobé, "Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy"
Allworth Press | 2002 | ISBN: 158115240X | 256 pages | PDF | 2,2 MB

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands  eBooks & eLearning

Posted by Book-er at Feb. 16, 2009
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Neill Duffy, Jo Hooper "Passion Branding: Harnessing the Power of Emotion to Build Strong Brands"
Wiley | 2003-09-08 | ISBN: 0470850523 | 264 pages | PDF | 2 MB

Pharmaceutical Branding Strategies  eBooks & eLearning

Posted by Plesiosaurus at Feb. 22, 2006
Steven Seget, "Pharmaceutical Branding Strategies: Thought leader perspectives on brand building, effective communication and future brand models", Business Insights | 2006 Year | PDF | ~1 Mb | 163 Pages

]10 Steps to Take Charge of Your Emotional Life  eBooks & eLearning

Posted by IrGens at May 28, 2017
]10 Steps to Take Charge of Your Emotional Life

10 Steps to Take Charge of Your Emotional Life: Overcoming Anxiety, Distress, and Depression Through Whole-Person Healing by Eve A. Wood
English | December 1, 2006 | ISBN: 1401911218, 1401911226 | EPUB | 256 pages | 2.2 MB