Brian C. Burns, Tom U. Snyder, "Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products"
English | 2009 | ISBN: 0071636102 | 256 pages | PDF | 1 MB
Create new markets for your innovative offering using the field-proven Maverick Method!
Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their “disruptive innovation” offerings to the greatest heights.