Digital Advertising

Fraud Prevention in Online Digital Advertising  eBooks & eLearning

Posted by AvaxGenius at June 8, 2017
Fraud Prevention in Online Digital Advertising

Fraud Prevention in Online Digital Advertising By Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
English | PDF | 2017 | 61 Pages | ISBN : 3319567926 | 1.9 MB

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

Digital Advertising & Marketing 101  eBooks & eLearning

Posted by C2U at Aug. 11, 2015
Digital Advertising & Marketing 101

Digital Advertising & Marketing 101
2 Hours | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch | 334 MB
Genre: eLearning | Language: English

An intro to the world of digital advertising & how major brands get their ads in front of the right online audience.

Lynda - Advertising on Pinterest  eBooks & eLearning

Posted by U.N.Owen at Oct. 4, 2017
Lynda - Advertising on Pinterest

Lynda - Advertising on Pinterest
Size: 101 MB | Duration: 0h 43m | Video: AVC (.mp4) 720p | Audio: AAC 48KHz 2ch | Subtitles
Genre: eLearning | Level: Intermediate | Language: English

It's already home to a sought-after and active target audience.

Native Advertising: The Essential Guide  eBooks & eLearning

Posted by Grev27 at Oct. 3, 2017
Native Advertising: The Essential Guide

Dale Lovell, "Native Advertising: The Essential Guide"
English | ISBN: 0749481161 | 2017 | EPUB | 248 pages | 2,5 MB

HTML5 Advertising (repost)  eBooks & eLearning

Posted by roxul at Jan. 8, 2017
HTML5 Advertising (repost)

John Percival, "HTML5 Advertising"
2013 | ISBN-10: 1430246022 | PDF, EPUB | 376 pages | 16 MB

Ads to Icons: How Advertising Succeeds in a Multimedia Age  eBooks & eLearning

Posted by alt_f4 at Aug. 28, 2015
Ads to Icons: How Advertising Succeeds in a Multimedia Age

Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer
English | July 28, 2007 | ISBN: 0749449365 | 400 Pages | PDF | 9 MB

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising – digital, live events and social networks formed as a response to an advertising brief.

HTML5 Advertising (repost)  eBooks & eLearning

Posted by arundhati at Sept. 11, 2014
HTML5 Advertising (repost)

John Percival, "HTML5 Advertising"
2013 | ISBN-10: 1430246022 | PDF, EPUB | 376 pages | 16 MB

HTML5 Advertising (Repost)  eBooks & eLearning

Posted by DZ123 at May 20, 2014
HTML5 Advertising (Repost)

John Percival, "HTML5 Advertising"
English | 2012 | ISBN: 1430246022 | PDF | pages: 366 | 9,9 mb

HTML5 Advertising [Repost]  eBooks & eLearning

Posted by ChrisRedfield at March 5, 2013
HTML5 Advertising [Repost]

John Percival - HTML5 Advertising
Published: 2012-12-19 | ISBN: 1430246022 | PDF | 376 pages | 10 MB

HTML5 Advertising (repost)  eBooks & eLearning

Posted by arundhati at Feb. 22, 2013
HTML5 Advertising (repost)

John Percival, "HTML5 Advertising"
2013 | ISBN-10: 1430246022 | PDF, EPUB | 376 pages | 11 + 5 MB