Vanessa Fox, "Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy"
English | 2010 | ISBN: 0470537191 | 242 pages | PDF | 5,4 MB
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.