Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know By Mark Jeffery
2010 | 298 Pages | ISBN: 0470504544 | PDF | 4,2 MB
"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."
—John M. Boushy, former CEO, Ameristar Casinos, Inc.