"Advances in Customer Relationship Management" ed. by Daniel Catalan-Matamoros
ITAe | 2012 | ISBN: 9789535105169 | 154 pages | PDF | 8 MB
This book puts forth a conceptualization that attempts to not only outline Customer relationship management (CRM) domain but also to reconcile the divergent perspectives found in the academic and popular literature. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.