Web Analytics For Dummies by Jennifer LeClaire
For Dummies; 1 edition | April 30, 2007 | English | ISBN: 0470098244 | 388 pages | PDF | 11 MB
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.