Wayne D. Hoyer, Deborah J. MacInnis, "Consumer Behavior, 5 edition"
English | 2008 | ISBN: 0547079923 | 672 pages | PDF | 20,2 MB
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues–both extremely timely topics in today's corporate climate.