City Brand Management

Towards Effective Place Brand Management: Branding European Cities and Regions (repost)

Towards Effective Place Brand Management: Branding European Cities and Regions by Gregory Ashworth and Mihalis Kavaratzis
English | ISBN 10: 1848442424 | 2010 | PDF | 279 pages | 2,4 MB
Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Christoph Burmann und Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling"
German | ISBN: 3658135603 | 2017 | 316 pages | PDF | 10 MB

Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling  eBooks & eLearning

Posted by arundhati at April 24, 2017
Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling

Christoph Burmann, Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling"
2017 | ISBN-10: 3658135603 | 316 pages | PDF | 10 MB
The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (repost)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren

Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren by Günther Misof
German | 29 Apr. 2017 | ISBN: 3658173246 | 190 Pages | PDF | 1.92 MB

Dieses Buch erklärt, wie Marken heute geführt werden müssen: innovativ, flexibel und mutig, aber auch strukturiert und effizient. Die Autoren zeigen, wie das konkret funktionieren kann, und beantworten die derzeit drängenden Fragen.

Employer Brand Management: Arbeitgebermarken aufbauen und steuern (Repost)  eBooks & eLearning

Posted by roxul at Sept. 26, 2016
Employer Brand Management: Arbeitgebermarken aufbauen und steuern (Repost)

Benjamin von Walter, "Employer Brand Management: Arbeitgebermarken aufbauen und steuern"
German | 2 Sept. 2016 | ISBN: 3658069376 | 256 Pages | EPUB (True) | 5.22 MB

Brand Management with Social Media: In Service Industry  eBooks & eLearning

Posted by arundhati at Aug. 25, 2016
Brand Management with Social Media: In Service Industry

Shahriyar Humbatov, "Brand Management with Social Media: In Service Industry"
2015 | ISBN-10: 3954894831 | 128 pages | PDF | 4 MB

Employer Brand Management  eBooks & eLearning

Posted by AlenMiler at Aug. 16, 2016
Employer Brand Management

Employer Brand Management: Arbeitgebermarken aufbauen und steuern by Benjamin von Walter
German | 2 Sept. 2016 | ISBN: 3658069376 | 256 Pages | EPUB (True) | 5.22 MB

Das Buch zeigt auf, wie Unternehmen ihre Arbeitgebermarke systematisch aufbauen und steuern können, um im Wettbewerb um Mitarbeiter erfolgreich zu sein.

Brand Management 101: 101 Lessons from Real-World Marketing  eBooks & eLearning

Posted by arundhati at April 8, 2016
Brand Management 101: 101 Lessons from Real-World Marketing

Mainak Dhar, "Brand Management 101: 101 Lessons from Real-World Marketing"
2007 | ISBN-10: 0470822295 | 215 pages | PDF | 3 MB
The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management

The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management by Ashok Som, Christian Blanckaert
2015 | ISBN: 0470830026 | English | 432 pages | PDF | 6 MB