The Long Tail : Why the Future of Business Is Selling Less of More
Publisher: Hyperion | ISBN: 184413850X | edition 2006 | PDF | 140 pages | 1 mb
The tracking of top-seller lists is a national obsession. Our culture is a massive popularity contest. We are consumed by hits—making them, choosing them, talking about them, and following their rise and fall. Every weekend is a box-office horse race, and every Thursday night is a Darwinian struggle to find the fittest TV show and let it live to see another week. A few hit songs play in heavy rotation on the radio dials, while entertainment executives in all these industries sweat as they search for the next big thing.