John Bradley, "Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand"
English | 2008-06-23 | ISBN: 0470725249 | 352 pages | PDF | 18,7 MB
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand.
Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.