Business users and analysts want quick, practical knowledge. Regarding SQL and database topics, they are more interested in how to use data rather than create it (this means the SELECT statement is highly relevant to them). As they progress they will likely want to know how to create their own databases, but only to a certain extent. The business logic of database design is likely what they are interested in. They may want to understand basic table design principles and a high-level understanding of normalization. But security, administration, data theory, and other DBA/engineering tasks will likely not be relevant to them. Typically when business users prototype a database for their business needs, they might hand it off to a DBA to put in production if it is deemed critical for the business.