Customer Value

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions [Repost]

Simon Kelly, Paul Johnston, Stacey Danheiser - Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
Published: 2017-01-20 | ISBN: 3319456253 | PDF | 199 pages | 3.31 MB
Deep Customer Value: So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel

Deep Customer Value: So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel By Dr. Kai Zimmermann, Frank Pensel
German | PDF | 2017 | 230 Pages | ISBN : 3658179716 | 2.8 MB

Dieses Buch zeigt, wie mit zentralen Wertsteuerungsinstrumenten die Profitabilität und Haltbarkeit der Kundenbeziehung in digitalen Vertragsverhältnissen deutlich verbessert werden kann. Wundern Sie sich über die Volatilität der Kundenentscheidungen, obwohl Sie immer neue Angebote erstellen, Aktionen machen, Rabatte geben? Ärgern Sie sich über rein mengenorientiertes Denken im Vertrieb? Stellen Sie sich oft die Frage, was die Profitabilität Ihrer Vertragsbeziehungen wirklich ausmacht?
Agile Product Development: How to Design Innovative Products That Create Customer Value (repost)

Agile Product Development: How to Design Innovative Products That Create Customer Value by Tathagat Varma
English | 2015 | ISBN: 1484210689 | 204 pages | PDF | 2 MB
Value-Based Marketing for Bottom-Line Success : 5 Steps to Creating Customer Value (repost)

Value-Based Marketing for Bottom-Line Success : 5 Steps to Creating Customer Value by J. Nicholas De Bonis, Eric W. Balinski, Philip Allen
English | 2002 | ISBN: 007139656X | 288 pages | PDF | 1,2 MB
Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions by Simon Kelly
English | 14 Feb. 2017 | ISBN: 3319456253 | 199 Pages | PDF | 3.31 MB

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.
Vanishing Boundaries: How Integrating Manufacturing and Services Creates Customer Value, Second Edition (repost)

Vanishing Boundaries: How Integrating Manufacturing and Services Creates Customer Value, Second Edition by Richard E. Crandall and William R. Crandall
English | 2013 | ISBN: 1466505907 | 540 pages | PDF | 6 MB
Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing)

Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing) by Gibbert Woodside
English | Nov. 3, 2008 | ISBN: 184855172X | 471 Pages | PDF | 3 MB

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength.
George Day, Christine Moorman - Strategy from the Outside In: Profiting from Customer Value [Repost]

George Day, Christine Moorman - Strategy from the Outside In: Profiting from Customer Value
2010 | ISBN: 0071742298 | English | 304 pages | EPUB | 1 MB
One-Piece Flow vs. Batching: A Guide to Understanding How Continuous Flow Maximizes Productivity and Customer Value (Repost)

Charles Protzman, "One-Piece Flow vs. Batching: A Guide to Understanding How Continuous Flow Maximizes Productivity and Customer Value"
English | ISBN: 1498726941 | 2016 | 257 pages | PDF | 5 MB
The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (repost)

Erik Peterson, Tim Riesterer, Conrad Smith, Cheryl Geoffrion, "The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale"
ISBN: 0071849718 | 2015 | EPUB | 256 pages | 8 MB