Customer Value

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions by Simon Kelly
English | 14 Feb. 2017 | ISBN: 3319456253 | 199 Pages | PDF | 3.31 MB

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.
Vanishing Boundaries: How Integrating Manufacturing and Services Creates Customer Value, Second Edition (repost)

Vanishing Boundaries: How Integrating Manufacturing and Services Creates Customer Value, Second Edition by Richard E. Crandall and William R. Crandall
English | 2013 | ISBN: 1466505907 | 540 pages | PDF | 6 MB
Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing)

Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing) by Gibbert Woodside
English | Nov. 3, 2008 | ISBN: 184855172X | 471 Pages | PDF | 3 MB

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength.
George Day, Christine Moorman - Strategy from the Outside In: Profiting from Customer Value [Repost]

George Day, Christine Moorman - Strategy from the Outside In: Profiting from Customer Value
2010 | ISBN: 0071742298 | English | 304 pages | EPUB | 1 MB
One-Piece Flow vs. Batching: A Guide to Understanding How Continuous Flow Maximizes Productivity and Customer Value (Repost)

Charles Protzman, "One-Piece Flow vs. Batching: A Guide to Understanding How Continuous Flow Maximizes Productivity and Customer Value"
English | ISBN: 1498726941 | 2016 | 257 pages | PDF | 5 MB
The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale (repost)

Erik Peterson, Tim Riesterer, Conrad Smith, Cheryl Geoffrion, "The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale"
ISBN: 0071849718 | 2015 | EPUB | 256 pages | 8 MB
One-Piece Flow vs. Batching: A Guide to Understanding How Continuous Flow Maximizes Productivity and Customer Value

Charles Protzman, "One-Piece Flow vs. Batching: A Guide to Understanding How Continuous Flow Maximizes Productivity and Customer Value"
English | ISBN: 1498726941 | 2016 | 257 pages | PDF | 5 MB

Customer Value Generation in Banking: The Zurich Model of Customer-Centricity  eBooks & eLearning

Posted by interes at Dec. 1, 2015
Customer Value Generation in Banking: The Zurich Model of Customer-Centricity

Customer Value Generation in Banking: The Zurich Model of Customer-Centricity (Management for Professionals) by Stefanie Auge-Dickhut and Bernhard Koye
English | 2015 | ISBN: 3319199374 | 195 pages | PDF | 5 MB

Dan Kennedy - 4X Customer Value Accelerator  eBooks & eLearning

Posted by ParRus at Nov. 29, 2015
Dan Kennedy - 4X Customer Value Accelerator

Dan Kennedy - 4X Customer Value Accelerator
WEBRip | English | MP4 + MP3 + PDF Guides | 720 x 480 | AVC ~377 kbps | AAC | 112 Kbps | 48.0 KHz | 2 channels | 03:25:58 | 963 MB
Genre: eLearning Video / Business, Job

Dan Kennedy reveals the secret tactics Disney employs to get their customers to spend 4 times more than they budgeted for - and still be happy about it. You will get the principles that give you the power to boost the amount of money you’ll be able to put in your pocket for every customer you acquire.
Agile Product Development: How to Design Innovative Products That Create Customer Value

Tathagat Varma, "Agile Product Development: How to Design Innovative Products That Create Customer Value"
English | 2015 | ISBN: 1484210689 | 204 pages | EPUB | 1 MB