Business-To-Business Marketing: A Step-by-Step Guide by RayWright English | 10 Sept. 2003 | ISBN: 0273646478 | 536 Pages | PDF | 1 MB
Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline.
There's No Business That's Not Show Business: Marketing in an Experience Culture by Bernd H. Schmitt, David L. Rogers and Karen L. Vrotsos English | 2003 | ISBN: 0130471194 | Pages: 320 | PDF | 15 MB
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times By Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos English | PDF | 2017 | 98 Pages | ISBN : 331958782X | 2 MB
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future.
All Things Google - for Business, Marketing and Life MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 5.5 Hours | Lec: 51 | 840MB Genre: eLearning | Language: English
Learn about what you can get from one of the most innovatives and creative firms in the world. Useful and mostly free!