Business Marketing

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times By Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
English | PDF | 2017 | 98 Pages | ISBN : 331958782X | 2 MB

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future.

Local Business Marketing & Website Traffic Growth Strategies  eBooks & eLearning

Posted by naag at May 14, 2017
Local Business Marketing & Website Traffic Growth Strategies

Local Business Marketing & Website Traffic Growth Strategies
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 11 | 658 MB
Genre: eLearning | Language: English

How to get all the targeted traffic you could want to your web site

All Things Google - for Business, Marketing and Life (2016)  eBooks & eLearning

Posted by naag at Dec. 1, 2016
All Things Google - for Business, Marketing and Life (2016)

All Things Google - for Business, Marketing and Life
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 5.5 Hours | Lec: 51 | 840MB
Genre: eLearning | Language: English

Learn about what you can get from one of the most innovatives and creative firms in the world. Useful and mostly free!
Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing)

Creating and Managing Superior Customer Value (Advances in Business Marketing and Purchasing) by Gibbert Woodside
English | Nov. 3, 2008 | ISBN: 184855172X | 471 Pages | PDF | 3 MB

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength.
F. Robert Dwyer, John F Tanner, John Tanner - Business Marketing: Connecting Strategy, Relationships, and Learning [Repost]

F. Robert Dwyer, John F Tanner, John Tanner - Business Marketing: Connecting Strategy, Relationships, and Learning
2001 | ISBN: 0072410639, 0071123326 | English | 736 pages | PDF | 6.8 MB

The Facebook Guide to Small Business Marketing (Repost)  eBooks & eLearning

Posted by roxul at July 14, 2016
The Facebook Guide to Small Business Marketing (Repost)

Tory Johnson, "The Facebook Guide to Small Business Marketing"
English | ISBN: 0470875208 | 2013 | 352 pages | EPUB, MOBI | 50 MB

Small Business Marketing Strategies All-in-One for Dummies  eBooks & eLearning

Posted by viserion at June 15, 2016
Small Business Marketing Strategies All-in-One for Dummies

Consumer Dummies, "Small Business Marketing Strategies All-in-One for Dummies"
ISBN: 1119236916 | 2016 | PDF | 600 pages | 37 MB

LinkedIn Business Marketing: Professional Profiles & Company Pages  eBooks & eLearning

Posted by naag at June 14, 2016
LinkedIn Business Marketing: Professional Profiles & Company Pages

LinkedIn Business Marketing: Professional Profiles & Company Pages
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 3 Hours | 244 MB
Genre: eLearning | Language: English

Social Media Marketing: Use LinkedIn Marketing Techniques as a Powerful Social Media Marketing Tool for Your Business

Setting up your business marketing within 30 days  eBooks & eLearning

Posted by naag at April 17, 2016
Setting up your business marketing within 30 days

Setting up your business marketing within 30 days
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | 875 MB
Genre: eLearning | Language: English

Learn the digital strategies that marketing agencies use

Music business: marketing for musicians or bands  eBooks & eLearning

Posted by serpmolot at April 2, 2016
Music business: marketing for musicians or bands

Music business: marketing for musicians or bands
English | 2016 | mp4 | H264 1280x720 | AAC 2 ch | 1 hr | 1.44 GB
eLearning, Marketing, Marketing Fundamentals | Skill level: All level

The business of music: marketing for a musician or band based on an interview with Sarantos.