Dave Chaffey, "E-Business and E-Commerce Management: Strategy, Implementation and Practice, (4th Edition)"
English | ISBN: 0273719602 | 2010 | PDF | 800 pages | 13,5 MB
E-Business and E-Commerce Management, 4th edition What approach to e-business strategy should you follow?
How much do you need to invest in e-business?
Which processes should be your priorities?