CNBC Original - Business Model: Inside The Sports Illustrated Swimsuit Issue HDTV
English | AVI | 349 MB | 624x352 | XVID - 1017 Kbps | MP3 - 128 Kbps
It’s a multi-million-dollar secret kept under wraps every year. Six undisclosed locations, 18 bikini-clad models and 155,000 images to choose from. But when the 2010 Sports Illustrated Swimsuit Issue is finally revealed, it will be a global sensation like no other.CNBC’s Sports Business Reporter Darren Rovell takes an unprecedented look inside the most profitable single-issue magazine franchise in the world. Find out how business, beauty, fashion and sports come together to create this much-anticipated, multi-dimensional franchise that alone generated 7 percent of Sports Illustrated's advertising revenue in 2009.