Brian Solis, Deirdre Breakenridge "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR"
Publisher: FT Press; 1 edition (March 1, 2009) | 352 Pages | ISBN: 0137150695 | PDF | 1.2 MB
“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”
Seth Godin, Author of Tribes
“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”
Tony Hsieh, CEO, Zappos.com…