Brand Positioning

"Advancing Insights on Brand Management" ed. by Paolo Popoli  eBooks & eLearning

Posted by exLib at Nov. 8, 2017
"Advancing Insights on Brand Management" ed. by Paolo Popoli

"Advancing Insights on Brand Management" ed. by Paolo Popoli
ITexLi | 2017 | ISBN: 9535135988 953513597X 9789535135975 9789535135982 | 192 pages | PDF | 10 MB

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. This book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

Create A Brand Strategy  eBooks & eLearning

Posted by Landau17 at Nov. 1, 2017
Create A Brand Strategy

Create A Brand Strategy
MP4 | Video: 720p | Duration: 1:00:04 | English | Subtitles: VTT | 400.6 MB

Build a Brand Style Guide for Entrepreneurs  eBooks & eLearning

Posted by C2U at Jan. 15, 2016
Build a Brand Style Guide for Entrepreneurs

Build a Brand Style Guide for Entrepreneurs
34 mins | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 97 MB
Genre: eLearning | Language: English

Create a consistent, engaging, recognizable brand to help your business grow!

The Complete Idiot's Guide to Brand Management [Repost]  eBooks & eLearning

Posted by tanas.olesya at Nov. 8, 2015
The Complete Idiot's Guide to Brand Management [Repost]

The Complete Idiot's Guide to Brand Management by Patricia F. Nicolino
English | 8 Dec. 2000 | ISBN: 0028639928 | 355 Pages | PDF | 29 MB

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells.
Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics (repost)

Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics by Stefanie Weiß
English | 2015 | ISBN: 3658086718 | 143 pages | PDF | 2,6 MB
Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics

Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics by Stefanie Weiß
English | 2015 | ISBN: 3658086718 | 143 pages | PDF | 2,6 MB

Complete Idiot's Guide to Brand Management (Repost)  eBooks & eLearning

Posted by step778 at Sept. 17, 2014
Complete Idiot's Guide to Brand Management (Repost)

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management"
2000 | pages: 355 | ISBN: 0028639928 | PDF | 29,1 mb

SkillShare - Brand Building Crafting Stories with Design  eBooks & eLearning

Posted by Max-X at Sept. 13, 2014
SkillShare - Brand Building Crafting Stories with Design

SkillShare - Brand Building Crafting Stories with Design
English | .FLV | aac, 44100 Hz, stereo | h264, yuv420p, 1280x720, 23.98 fps(r) | 2.78GB
Genre: E-learning
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (repost)

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World by Chris Grams
English | 2011-08-24 | ISBN: 0789748029 | 300 pages | PDF | 3,5 MB

Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise.
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (repost)

Chris Grams, "The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World"
2011-08-24 | ISBN: 0789748029 | 300 pages | PDF | 2,9 MB

Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices.