Brand Building Basics | 195.03 MB
Duration: 25m 8s | Video: AVC (.mp4) 960x540 29.970 fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Aug 07, 2012 Updated Aug 29, 2012 | Level: Beginner | Language: English
In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.