Brand Positioning

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (repost)

Chris Grams, "The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World"
2011-08-24 | ISBN: 0789748029 | 300 pages | PDF | 2,9 MB

Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices.
 Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "(Repost)

Patricia F. Nicolino, "Complete Idiot's Guide to Brand Management "
ISBN: 0028639928 | edition 2000 | PDF | 355 pages | 29 mb

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (repost)

Chris Grams, "The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World"
English | 2011-08-24 | ISBN: 0789748029 | 300 pages | PDF | 2,9 MB

Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices.

Complete Idiot's Guide to Brand Management (Repost)  

Posted by JohnGenry at April 3, 2010
Complete Idiot's Guide to Brand Management (Repost)

Complete Idiot's Guide to Brand Management
Publisher: Alpha | ISBN: 0028639928 | edition 2000 | PDF | 355 pages | 28,1 mb

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (repost)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | Fifth Edition | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.

Brand Building Basics  eBooks & eLearning

Posted by mox1x2 at Feb. 22, 2014
Brand Building Basics

Brand Building Basics | 195.03 MB
Duration: 25m 8s | Video: AVC (.mp4) 960x540 29.970 fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Aug 07, 2012 Updated Aug 29, 2012 | Level: Beginner | Language: English

In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.

International Brand Management of Chinese Companies  eBooks & eLearning

Posted by tanas.olesya at Dec. 2, 2016
International Brand Management of Chinese Companies

International Brand Management of Chinese Companies by Sandra Bell
English | 11 Apr. 2008 | ISBN: 3790820296 | 371 Pages | PDF | 9 MB

Build Your Brand From Scratch With Adobe CC  eBooks & eLearning

Posted by naag at Dec. 1, 2016
Build Your Brand From Scratch With Adobe CC

Build Your Brand From Scratch With Adobe CC
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | Lec: 14 | 4.20 GB
Genre: eLearning | Language: English

Create Stunning Brand Logos While Learning Adobe Illustrator and Adobe Photoshop Basics

Marketing Semiotics: Signs, Strategies, and Brand Value (Repost)  eBooks & eLearning

Posted by roxul at Nov. 30, 2016
Marketing Semiotics: Signs, Strategies, and Brand Value (Repost)

Marketing Semiotics: Signs, Strategies, and Brand Value by Laura R. Oswald
English | 2012 | ISBN: 0199566496, 019956650X | 304 pages | PDF | 2 MB

Brand the Future: Systematische Markenentwicklung im B2B  eBooks & eLearning

Posted by arundhati at Nov. 29, 2016
Brand the Future: Systematische Markenentwicklung im B2B

Thomas Gey, "Brand the Future: Systematische Markenentwicklung im B2B"
2016 | German | ISBN-10: 3658057645 | 228 pages | PDF | 7 MB