Brand Portfolio

Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Stand Out: Design a Personal Brand. Build a Killer Portfolio. Find a Great Design Job

Denise Anderson, "Stand Out: Design a Personal Brand. Build a Killer Portfolio. Find a Great Design Job"
English | ISBN: 0134134087 | 2016 | 264 pages | EPUB | 15 MB

Catapult Your Career: Building Your Website Portfolio  

Posted by IrGens at March 24, 2015
Catapult Your Career: Building Your Website Portfolio

Catapult Your Career: Building Your Website Portfolio
.MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 64 kbps, 2 Ch | 28 Lectures | 679 MB
Instructor: Nick Leffler

International Brand Management of Chinese Companies  eBooks & eLearning

Posted by tanas.olesya at Dec. 2, 2016
International Brand Management of Chinese Companies

International Brand Management of Chinese Companies by Sandra Bell
English | 11 Apr. 2008 | ISBN: 3790820296 | 371 Pages | PDF | 9 MB

Build Your Brand From Scratch With Adobe CC  eBooks & eLearning

Posted by naag at Dec. 1, 2016
Build Your Brand From Scratch With Adobe CC

Build Your Brand From Scratch With Adobe CC
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | Lec: 14 | 4.20 GB
Genre: eLearning | Language: English

Create Stunning Brand Logos While Learning Adobe Illustrator and Adobe Photoshop Basics

Marketing Semiotics: Signs, Strategies, and Brand Value (Repost)  eBooks & eLearning

Posted by roxul at Nov. 30, 2016
Marketing Semiotics: Signs, Strategies, and Brand Value (Repost)

Marketing Semiotics: Signs, Strategies, and Brand Value by Laura R. Oswald
English | 2012 | ISBN: 0199566496, 019956650X | 304 pages | PDF | 2 MB

Lynda - Adobe Portfolio First Look  eBooks & eLearning

Posted by U.N.Owen at Nov. 29, 2016
Lynda - Adobe Portfolio First Look

Lynda - Adobe Portfolio First Look
Size: 124 MB | Duration: 0h 42m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Adobe Portfolio comes free with any Creative Cloud subscription and enables designers to quickly and simply build a website to showcase their creative work.

Brand the Future: Systematische Markenentwicklung im B2B  eBooks & eLearning

Posted by arundhati at Nov. 29, 2016
Brand the Future: Systematische Markenentwicklung im B2B

Thomas Gey, "Brand the Future: Systematische Markenentwicklung im B2B"
2016 | German | ISBN-10: 3658057645 | 228 pages | PDF | 7 MB