Brand Management Scales

"Advancing Insights on Brand Management" ed. by Paolo Popoli  eBooks & eLearning

Posted by exLib at Nov. 8, 2017
"Advancing Insights on Brand Management" ed. by Paolo Popoli

"Advancing Insights on Brand Management" ed. by Paolo Popoli
ITexLi | 2017 | ISBN: 9535135988 953513597X 9789535135975 9789535135982 | 192 pages | PDF | 10 MB

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. This book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Identity-Based Brand Management: Fundamentals - Strategy - Implementation - Controlling [Repost]

Identity-Based Brand Management: Fundamentals - Strategy - Implementation - Controlling by Christoph Burmann
English | 4 May 2017 | ISBN: 3658135603 | 328 Pages | PDF | 9.69 MB

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image
Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections) by Jean-Noël Kapferer
English | 31 Oct. 2017 | ISBN: 3319511262 | 256 Pages | PDF | 15.21 MB

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury,
Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen (Repost)

Franz-Rudolf Esch, Torsten Tomczak, Joachim Kernstock, "Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen"
2014 | pages: 633 | ISBN: 3834934461 | PDF | 20,3 mb
Towards Effective Place Brand Management: Branding European Cities and Regions (repost)

Towards Effective Place Brand Management: Branding European Cities and Regions by Gregory Ashworth and Mihalis Kavaratzis
English | ISBN 10: 1848442424 | 2010 | PDF | 279 pages | 2,4 MB
Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Christoph Burmann und Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling"
German | ISBN: 3658135603 | 2017 | 316 pages | PDF | 10 MB

Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling  eBooks & eLearning

Posted by arundhati at April 24, 2017
Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling

Christoph Burmann, Nicola-Maria Riley, "Identity-Based Brand Management: Fundamentals- Strategy - Implementation - Controlling"
2017 | ISBN-10: 3658135603 | 316 pages | PDF | 10 MB
The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (repost)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren

Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren by Günther Misof
German | 29 Apr. 2017 | ISBN: 3658173246 | 190 Pages | PDF | 1.92 MB

Dieses Buch erklärt, wie Marken heute geführt werden müssen: innovativ, flexibel und mutig, aber auch strukturiert und effizient. Die Autoren zeigen, wie das konkret funktionieren kann, und beantworten die derzeit drängenden Fragen.

Advances in Chinese Brand Management  eBooks & eLearning

Posted by nebulae at Feb. 7, 2017
Advances in Chinese Brand Management

John M.T. Balmer and Weifeng Chen, "Advances in Chinese Brand Management"
English | ISBN: 1352000105 | 2017 | 354 pages | PDF | 6 MB