Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr THOMPSON
English | November 30th, 2017 | ASIN: B071LK73VX, ISBN: 0814438393 | 264 Pages | EPUB | 0.94 MB
Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability.