Big Pharma Marketing And Malpractice

Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)  Video

Posted by angeoliver at Feb. 5, 2011
Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)

Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs (2006)
dvdrip | audio: mp3 @ 128 kbps | video: avi divx (4/5/6) 1424 kbps | duration: 01:08:22 | 759 MB

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Big Pharma, Women, and the Labour of Love  eBooks & eLearning

Posted by interes at Feb. 11, 2016
Big Pharma, Women, and the Labour of Love

Big Pharma, Women, and the Labour of Love by Thea Cacchioni
English | 2015 | ISBN: 1442642475, 1442611375 | 184 pages | PDF | 0,8 MB

The New Rules of Marketing and PR, 5th Edition  eBooks & eLearning

Posted by arundhati at April 20, 2017
The New Rules of Marketing and PR, 5th Edition

David Meerman Scott, "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 5th Edition"
2015 | ISBN: 1119070481 | PDF | 480 pages | 5 MB

Strategic Marketing and Innovation for Indian MSMEs  eBooks & eLearning

Posted by arundhati at March 26, 2017
Strategic Marketing and Innovation for Indian MSMEs

R. Srinivasan, C.P. Lohith, "Strategic Marketing and Innovation for Indian MSMEs"
2017 | ISBN-10: 981103589X | 131 pages | PDF | 3 MB
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies

Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies by Robert L. Williams Jr.
English | 8 May 2017 | ISBN: 1137394315 | 256 Pages | PDF | 14.58 MB

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations.

Internet Marketing and Big Data Exploitation  eBooks & eLearning

Posted by naag at March 16, 2017
Internet Marketing and Big Data Exploitation

I. Chaston, "Internet Marketing and Big Data Exploitation"
2015 | ISBN-10: 1137488948 | 287 pages | EPUB | 0.2 MB
Small Ideas for the Big Blog: Methods and technologies for writing articles for network writers

Small Ideas for the Big Blog: Methods and technologies for writing articles for network writers
2017 | English | ASIN: B06XKM45FV | 122 pages | PDF + EPUB (conv) | 0.8 Mb

This collection has been expanded with practical tips for marketing the blog and working with clients.

The Pinterest Marketing And Ads Blueprint  eBooks & eLearning

Posted by naag at March 9, 2017
The Pinterest Marketing And Ads Blueprint

The Pinterest Marketing And Ads Blueprint
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 14 | 182 MB
Genre: eLearning | Language: English

Learn how to use Pinterest as a powerful marketing tool that drives more traffic, buyers and profits to your business.
Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education

Sari Gilbert, "Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education"
2015 | ISBN-10: 0415725712, 0415725704 | 334 pages | PDF | 37 MB
Global Marketing: Foreign Entry, Local Marketing, and Global Management [Repost]

Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson
English | 1 Dec. 2008 | ISBN: 0073381012 | 672 Pages | PDF | 13.12 MB

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry,