Behind the Manipulation: The Art of Advertising Copywriting by William Barre
English | August 29th, 2014 (2015 Edition) | ISBN: 163189398X, 9781631893988 | 195 pages | True PDF | 6.21 MB
Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media-including social media.