Advertising Research: Theory

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice by George Christodoulides, Anastasia Stathopoulou, Martin Eisend
English | 2017 | ISBN: 3658152192 | 315 Pages | PDF | 31.4 MB

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers.

An Introduction to Interdisciplinary Research : Theory and Practice  eBooks & eLearning

Posted by readerXXI at April 9, 2018
An Introduction to Interdisciplinary Research : Theory and Practice

An Introduction to Interdisciplinary Research : Theory and Practice
by Steph Menken and Machiel Keestra
English | 2016 | ISBN: 9462981841 | 131 Pages | PDF | 4.7 MB

The Mediation Handbook: Research, theory, and practice  eBooks & eLearning

Posted by Underaglassmoon at Jan. 19, 2018
The Mediation Handbook: Research, theory, and practice

The Mediation Handbook: Research, theory, and practice
Routledge | English | 2017 | ISBN-10: 1138124206 | 450 pages | PDF | 6.00 mb

by Alexia Georgakopoulos (Editor)
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy) by Vesna Zabkar
English | 20 July 2017 | ISBN: 3658187301 | 293 Pages | PDF | 7.37 MB

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement.

Advances in Advertising Research  eBooks & eLearning

Posted by tanas.olesya at Jan. 12, 2017
Advances in Advertising Research

Advances in Advertising Research: Current Insights and Future Trends by Tobias Langner
English | 21 Jun. 2012 | ISBN: 3834942901 | 418 Pages | PDF | 2 MB

In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges.
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

Peeter Verlegh, Hilde Voorveld, "Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative"
2016 | German | ISBN-10: 3658105577 | 406 pages | PDF | 10 MB
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (repost)

Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice by Shintaro Okazaki
English | 2011 | ISBN: 3834931349 | PDF | 490 pages | 3,5 MB
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation 1st Edition

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Taddy Hall
English | Apr. 27, 2007 | ISBN: 0470051051 | 323 Pages | PDF | 2 MB

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing.

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising  eBooks & eLearning

Posted by ChrisRedfield at April 1, 2015
Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Sara Rosengren, Micael Dahlén, Shintaro Okazaki - Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
Published: 2013-05-31 | ISBN: 3658023643 | PDF | 407 pages | 3 MB

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising  eBooks & eLearning

Posted by interes at Feb. 22, 2015
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising by Ivana Busljeta Banks and Patrick De Pelsmacker
English | 2014 | ISBN: 3658081317 | 330 pages | PDF | 4,7 MB