Theatrics in heavy metal seem to roll in and out with the tide. In the '80s, it was almost an expectation for bands to give listeners an over the top experience that mashes together both their music and their stage show for an over the top experience. As time went on, bands began to pay less attention to the appearance side of things, and show up onstage looking little different than the people in the audience. It’s a good gesture generally, with all people in the room being equal, but many still want a heightened sense of reality that metal can bring. It’s the mission statement of Avatar to do so.
Why so serious? AVATAR's seventh album "Avatar Country" is a again a mix of Nu Metal, Melodic Death Metal and the typical AVATAR Sound, which makes it very special again. People of Earth! Avatar Country is blessing you by opening its borders to the world! Glory to our King! It is with great pride and joy that we here at Avatar Country’s Department of Good News, get to announce the following: “AVATAR the band, featuring His Royal Highness The King and his elite backing orchestra will release their seventh full length, “Avatar Country” on January 12, 2018 via Entertainment One in North America and Century Media Records Ltd. in the rest of the world. A staff member of the Court comments: We see this as our opportunity to finally show the world the glory of “Avatar Country” and our King. The album contains the expected superior examples of how metal should and must sound today and for all eternity. Plus, also included is a new rendition of our national anthem and audio recordings from some of the finest moments of the King’s history of public speaking. “Avatar Country” will also serve as the highly anticipated follow-up to “Feathers and Flesh”. The King and His Band will go on a series of state visits all over the world this winter and spring. GLORY TO OUR KING!”