Alan Fyall Tourism Marketing

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

Eli Avraham and Eran Ketter, "Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East"
English | ISBN: 1137342145 | 2015 | 204 pages | PDF | 1 MB
Jane Ali-Knight, Martin Robertson, Alan Fyall - International Perspectives of Festivals and Events: Paradigms of Analysis

Jane Ali-Knight, Martin Robertson, Alan Fyall - International Perspectives of Festivals and Events: Paradigms of Analysis
2008 | ISBN: 0080451004 | English | 324 pages | PDF | 3 MB

Tourism Marketing and Management (repost)  

Posted by libr at Oct. 26, 2015
Tourism Marketing and Management (repost)

G.P. Raju, "Tourism Marketing and Management"
English | 2009 | ISBN: 819066509X | 280 pages | PDF | 8,9 MB

The Routledge Handbook of Tourism Marketing 1st Edition  

Posted by alt_f4 at Sept. 15, 2015
The Routledge Handbook of Tourism Marketing 1st Edition

The Routledge Handbook of Tourism Marketing (Routledge Handbooks) by Scott McCabe
English | Dec. 27, 2013 | ISBN: 041559703X | 599 Pages | PDF | 3 MB

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.

The Routledge Handbook of Tourism Marketing  

Posted by roxul at Nov. 25, 2014
The Routledge Handbook of Tourism Marketing

Scott McCabe, "The Routledge Handbook of Tourism Marketing"
English | ISBN: 041559703X | 2014 | 600 pages | PDF | 3 MB

GraphicRiver World Travel Tourism Marketing Flyer Template  

Posted by GFXshares at March 1, 2014
GraphicRiver World Travel Tourism Marketing Flyer Template

GraphicRiver World Travel Tourism Marketing Flyer Template
Photoshop PSD | Print Dimensions: 8.5x11 inch | 2 Mb

Well Organized PSD. Easy to edit, customize. CMYK color mode / 300 DPI. 8.5x11" + 0.25" bleed. Vector shapes.

Tourism Marketing and Management (repost)  

Posted by interes at May 6, 2013
Tourism Marketing and Management (repost)

G.P. Raju, "Tourism Marketing and Management"
English | 2009 | ISBN: 819066509X | 280 pages | PDF | 8,9 MB

Tourism is now widely recognised as the world's largest industry and its growth is Creating rapid social, economic and Environmental changes which require detailed understanding and Measures to manage it.
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (repost)

Arch G. Woodside, "Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4"
2010 | ISBN: 184950900X | PDF | 184 pages | 1 MB

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (repost)

Arch G. Woodside, "Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4"
English | 2010 | ISBN: 184950900X | PDF | 184 pages | 1 MB

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (repost)

Arch G. Woodside, "Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4"
Em..ld Gr.up Publishing | 2010 | ISBN: 184950900X | PDF | 184 pages | 1 MB