Alan Fyall Tourism Marketing

Tourism Marketing: A Strategic Approach  eBooks & eLearning

Posted by interes at Oct. 15, 2017
Tourism Marketing: A Strategic Approach

Tourism Marketing: A Strategic Approach by Nilanjan Ray and Raj Kumar
English | 2017 | ISBN: 1771884703 | 300 pages | PDF | 30,2 MB

Tourism Marketing  eBooks & eLearning

Posted by IrGens at March 13, 2017
Tourism Marketing

Tourism Marketing
.MP4, AVC, 1000 kbps, 1280x720 | English, AAC, 64 kbps, 2 Ch | 5 hours | 4.12 GB
Instructor: Dean Lewis
Changing Trends in Japan's Employment and Leisure Activities: Implications for Tourism Marketing

Changing Trends in Japan's Employment and Leisure Activities: Implications for Tourism Marketing By Fred R. Schumann
English | PDF | 2017 | 100 Pages | ISBN : 9811036071 | 2.09 MB

This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism.
Jane Ali-Knight, Martin Robertson, Alan Fyall - International Perspectives of Festivals and Events: Paradigms of Analysis

Jane Ali-Knight, Martin Robertson, Alan Fyall - International Perspectives of Festivals and Events: Paradigms of Analysis
2008 | ISBN: 0080451004 | English | 324 pages | PDF | 3 MB

Tourism Marketing and Management (repost)  eBooks & eLearning

Posted by libr at Oct. 26, 2015
Tourism Marketing and Management (repost)

G.P. Raju, "Tourism Marketing and Management"
English | 2009 | ISBN: 819066509X | 280 pages | PDF | 8,9 MB

The Routledge Handbook of Tourism Marketing 1st Edition  eBooks & eLearning

Posted by alt_f4 at Sept. 15, 2015
The Routledge Handbook of Tourism Marketing 1st Edition

The Routledge Handbook of Tourism Marketing (Routledge Handbooks) by Scott McCabe
English | Dec. 27, 2013 | ISBN: 041559703X | 599 Pages | PDF | 3 MB

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.

The Routledge Handbook of Tourism Marketing  eBooks & eLearning

Posted by roxul at Nov. 25, 2014
The Routledge Handbook of Tourism Marketing

Scott McCabe, "The Routledge Handbook of Tourism Marketing"
English | ISBN: 041559703X | 2014 | 600 pages | PDF | 3 MB

Tourism Marketing and Management (repost)  eBooks & eLearning

Posted by interes at May 6, 2013
Tourism Marketing and Management (repost)

G.P. Raju, "Tourism Marketing and Management"
English | 2009 | ISBN: 819066509X | 280 pages | PDF | 8,9 MB

Tourism is now widely recognised as the world's largest industry and its growth is Creating rapid social, economic and Environmental changes which require detailed understanding and Measures to manage it.
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (repost)

Arch G. Woodside, "Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4"
2010 | ISBN: 184950900X | PDF | 184 pages | 1 MB

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (repost)

Arch G. Woodside, "Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4"
Em..ld Gr.up Publishing | 2010 | ISBN: 184950900X | PDF | 184 pages | 1 MB