3G Marketing

3G Marketing: Communities and Strategic Partnerships (repost)  eBooks & eLearning

Posted by MoneyRich at Sept. 22, 2014
3G Marketing: Communities and Strategic Partnerships (repost)

3G Marketing: Communities and Strategic Partnerships by Timo Kasper
Wiley; 1 edition | August 6, 2004 | English | ISBN: 0470851007 | 358 pages | PDF | 2 MB

Next generation wireless is not about technology, it is all about marketing….
What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.

3G Marketing: Communities and Strategic Partnerships (Repost)  eBooks & eLearning

Posted by lenami at July 12, 2009
3G Marketing: Communities and Strategic Partnerships (Repost)

3G Marketing: Communities and Strategic Partnerships
Publisher: Wiley | ISBN: 0470851007 | edition August 27, 2004 | PDF | 358 pages | 8 mb

3G and its related modern services opportunity is a new game for mobile operators and presents challenges that the modern marketing staffs at mobile operators are not experienced in. No comprehensive book currently exists on how to market the new mobile services. As 3G networks come on line, and with ever increasing competitive pressures, a comprehensive marketing book focusing on mobile services is needed.
With 3G/UMTS the mobile operators will witness a mature marketplace where modern marketing tools and methods are needed. This is radically different from the second generation of mobile telecoms, when only speed of coverage and speed of connecting customers were keys to success. The operators will be facing more competitors, of more technical rival solutions, under heavy media and financial sector scrutiny, and under ever increasing pressure from owners. The technical platform will provide each competitor with roughly similar opportunities, so success in the market place will depend on optimal utilization of marketing methods. This book discusses all of them and provides proven lessons in which methods work in any given market situation.
3G Marketing on the Internet, 7 Ed: Third Generation Internet Marketing Strategies for Online Success (repost)

Susan Sweeney, Andy MacLellan, Ed Dorey, "3G Marketing on the Internet, 7 Ed: Third Generation Internet Marketing Strategies for Online Success"
Maximum Press | 2006 | ISBN: 1931644373 | 216 pages | PDF | 5,9 MB

Susan Sweeney, Andy MacLellan, Ed Dorey “3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success"
Maximum Press | 2006-03-01 | ISBN: 1931644373 | 216 pages | PDF | 6 Mb

Marketing Performance: How Marketers Drive Profitable Growth  eBooks & eLearning

Posted by Grev27 at Dec. 3, 2016
Marketing Performance: How Marketers Drive Profitable Growth

Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, "Marketing Performance: How Marketers Drive Profitable Growth"
English | ISBN: 1119278333 | 2016 | EPUB | 200 pages | 2,1 MB
Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources (repost)

Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources by Aubrey Wilson
English | 15 Apr 2002 | ISBN: 0749437359 | 466 Pages | PDF | 2 MB

This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit.

Broadband Wireless Mobile: 3G and Beyond [Repost]  eBooks & eLearning

Posted by ChrisRedfield at Feb. 12, 2016
Broadband Wireless Mobile: 3G and Beyond [Repost]

Willie W. Lu, William Lu - Broadband Wireless Mobile: 3G and Beyond
Published: 2002-06-15 | ISBN: 0471486612 | PDF | 528 pages | 5.86 MB
3G, HSPA and FDD versus TDD Networking: Smart Antennas and Adaptive Modulation, 2 Edition (repost)

Lajos L Hanzo, Jonathan Blogh, Song Ni, "3G, HSPA and FDD versus TDD Networking: Smart Antennas and Adaptive Modulation, 2 Edition"
English | 2008 | ISBN: 0470754206 | 596 pages | PDF | 4,6 MB
(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)

(Fr2) Cash Investigation - Marketing : les stratégies secrètes (2015)
Webrip | French | Subtitles : French | 1h57min | 704 x 396 | 25.000 fps | MKV | AVC Main@L3.1 @ 768 Kbps | AAC @ 60 Kbps | 679 MB
Genre : Documentaire

Achetez, vous êtes fichés. Pour mieux cibler les consommateurs, les entreprises ont trouvé la solution : récupérer leurs données personnelles, quitte à violer leur intimité. Pour cela, tous les moyens sont bons, démarchage téléphonique, questionnaires en ligne ou achat de données. Quitte parfois à flirter avec la légalité. La moindre bribe de votre intimité se paie comptant. L’ensemble des données personnelles fournies par un citoyen lambda se vend en moyenne 600 euros et certains fichiers compteraient jusqu’à 30 millions de personnes. C’est aujourd’hui un marché estimé à 300 milliards d’euros…

m-Profits: Making Money from 3G Services (repost)  eBooks & eLearning

Posted by MoneyRich at June 22, 2015
m-Profits: Making Money from 3G Services (repost)

m-Profits: Making Money from 3G Services by Tomi T. Ahonen
English | Oct 11, 2002 | ISBN: 0470847751 | 380 Pages | PDF | 2 MB

UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3.