Gerald Michaelson, Steven Michaelson, "Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers"
English | 2003 | ISBN: 0071427317 | 200 pages | PDF | 7,2 MB
Battle-tested strategies for marketing your product or service to victory!
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as: