Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny, "Winning the Profit Game: Smarter Pricing, Smarter Branding"
English | 2003-12-12 | ISBN: 0071434720 | 304 pages | PDF | 1,5 MB
How to use pricing as a strategic tool to increase revenues and win the war for profit
One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: