Business Research Methods
Publisher: Dr. Sue Greener | ISBN: 9788776814212 | edition 2008 | PDF | 110 pages | 3,86 mb
As a student of Business Research Methods, you will be wearing two hats. One hat or role is that of a student who wishes to pass exams in this area, so you will need to learn enough about research methods to write an assignment of appropriate standard and/or to pass the examination. This is your academic role, and this means we must look at research methods from an academic point of view. All academic work, as you already know, must take account of published literature (textbooks, journal articles, professional articles, relevant website information, company literature etc). So we will be looking at research methods literature, in order that you can use it to help you understand the chapters, and use the literature in your assessment. You may continue your studies and do further academic work at a higher level: again you will need to use research methods ideas and theories from the literature directly in that study.